{"id":3496,"date":"2020-11-10T12:07:02","date_gmt":"2020-11-10T12:07:02","guid":{"rendered":"https:\/\/staging.swiipe.com\/?p=3496"},"modified":"2022-05-04T12:37:22","modified_gmt":"2022-05-04T12:37:22","slug":"blog-4-trin-til-en-optimeret-shopping","status":"publish","type":"post","link":"https:\/\/old.swiipe.com\/en\/blog-4-trin-til-en-optimeret-shopping\/","title":{"rendered":"4 trin til en optimeret k\u00f8bsoplevelse"},"content":{"rendered":"<p>Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse?&nbsp;&nbsp;<\/p>\n\n\n\n<p>For ikke nok med at julehandlen er rykket mere og mere online gennem tiden, s\u00e5 har de nye restriktioner sat endnu et skub&nbsp;v\u00e6k fra den fysiske handel og hen&nbsp;mod&nbsp;den online. Derfor vil din webshop&nbsp;i den kommende tid&nbsp;formentlig&nbsp;opleve et \u00f8get antal bes\u00f8gende, som forh\u00e5bentlig bliver til betalende kunder.&nbsp;<\/p>\n\n\n\n<p>Det forholder sig fortsat s\u00e5dan at den gennemsnitlige forladte varekurv ligger p\u00e5 68,8%. Hvilket er ensbetydende med at efter dine kunder har v\u00e6ret gennem&nbsp;besv\u00e6ret&nbsp;med at finde produktet&nbsp;og dern\u00e6st&nbsp;tilf\u00f8jet&nbsp;det til&nbsp;deres kurv,&nbsp;s\u00e5 v\u00e6lger hele 2 ud af 3 forbrugere at opgive deres k\u00f8b.&nbsp;&nbsp;<\/p>\n\n\n\n<p>For at \u00f8ge dine chancer for at f\u00e5 dine bes\u00f8gende til at blive betalende kunder, kommer vi i dette indl\u00e6g ind p\u00e5 4 steps som du nemt og hurtigt kan implementere p\u00e5 din webshop, nemlig:&nbsp;&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>S\u00f8rg for at kunden ikke m\u00f8der uforudsete omkostninger i&nbsp;checkoutet&nbsp;<\/li><li>S\u00f8rg for at kunder kan k\u00f8be via g\u00e6steprofiler, og ikke&nbsp;skal&nbsp;have en profil p\u00e5 din webshop&nbsp;<\/li><li>S\u00f8rg for at have en kort og simplificeret k\u00f8bsproces&nbsp;<\/li><li>S\u00f8rg for at dine kunder stoler p\u00e5 din webshop, og dermed t\u00f8r k\u00f8be derigennem&nbsp;<\/li><\/ul>\n\n\n\n<h2 class=\"wp-block-heading\">Uforudsete omkostninger<\/h2>\n\n\n\n<p>Forskningsinstituttet for online brugervenlighed,&nbsp;<a href=\"https:\/\/baymard.com\/lists\/cart-abandonment-rate\" target=\"_blank\" rel=\"noreferrer noopener\">Baymard&nbsp;Institute<\/a>, har unders\u00f8gt de mest almindelige grunde til hvorfor kunderne forlader indk\u00f8bskurven.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Den st\u00f8rste af grundende til en forladt indk\u00f8bskurv, er if\u00f8lge 50% af respondenterne at enten fragt eller andre gebyrer er for h\u00f8je, og de bliver dermed set som en uforudset omkostning.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Du skal derfor som webshopejer s\u00f8rge for ikke at have for mange, og&nbsp;for dyre, ekstra omkostninger i slutningen af k\u00f8bsprocessen. Vejled gerne dine kunder om fragtpriser, og hav gerne flere muligheder, i forskellige prisklasser&nbsp;for at im\u00f8dekomme dine kunders \u00f8nsker. For dine kunder vil m\u00e5ske gerne g\u00e5 til den t\u00e6tteste pakkeshop&nbsp;i stedet for at f\u00e5 hjemmelevering, hvis de kan spare en del af prisen.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">G\u00e6steprofiler<\/h2>\n\n\n\n<p>Vi kan ikke komme udenom at det selvf\u00f8lgelig er rart for webshoppen at have faste kunder, med faste profiler, b\u00e5de i forhold til at g\u00f8re n\u00e6ste k\u00f8bsproces nemmere for kunden hvis de er logget ind, og for generelt at tilf\u00f8je mere v\u00e6rdi til kunden.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Men det forholder sig desv\u00e6rre s\u00e5dan at hele 28% v\u00e6lger at forlade en webshop, hvis webshoppen vil have kunden til at oprette en kundeprofil for at foretage k\u00f8bet.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Du skal derfor som webshopejer s\u00f8rge for at tilbyde kunder at handle via en g\u00e6steprofil,&nbsp;s\u00e5 de ikke&nbsp;skal&nbsp;oprette en profil for at handle. Dern\u00e6st kan du&nbsp;opfordre alle til at oprette en kundeprofil og fort\u00e6lle om de fordele der er ved at have en profil hos din webshop, p\u00e5 den m\u00e5de giver du dine kunder valget og undg\u00e5r den h\u00f8je frafaldsrate.&nbsp;&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Lang og kompliceret k\u00f8bsproces<\/h2>\n\n\n\n<p>21% af forbrugere som v\u00e6lger at opgive deres k\u00f8b, g\u00f8r det grundet webshoppens lange og komplicerede&nbsp;checkout&nbsp;proces. Det er nemlig s\u00e5dan at de&nbsp;standardk\u00f8bssider&nbsp;som&nbsp;findes p\u00e5&nbsp;platforme som&nbsp;WooCommerce, Magento 1 og Magento 2&nbsp;sagtens kan optimeres.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Som udgangspunkt er det en god id\u00e9 at du som webshopejer fors\u00f8ger at g\u00e5 gennem k\u00f8bsprocessen p\u00e5 din webshop, og se&nbsp;om det&nbsp;hele giver mening. Eller om der er nogle felter du kan fjerne. For jo mere du kan simplificere processen, jo bedre en oplevelse giver du dine kunder.&nbsp;<\/p>\n\n\n\n<p>Dern\u00e6st kan du ogs\u00e5 kigge p\u00e5 optimeringen af dit&nbsp;checkout, hvor der specielt er to essentielle omr\u00e5der som du kan optimere p\u00e5.&nbsp;<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Reducer antallet af udfyldningsfelter<\/strong>&nbsp;<br>Tilbyd et One-Click-Buy&nbsp;checkout, eller opdater dit&nbsp;checkout&nbsp;s\u00e5 det kr\u00e6ver s\u00e5 f\u00e5 trin som muligt for dine kunder at udfylde deres oplysninger.&nbsp;<\/li><li><strong>Simplificer dit&nbsp;checkout<\/strong>&nbsp;<br>Et l\u00e6kkert og enkelt design fungerer bare bedre, da det skaber overblik og giver dine kunder en f\u00f8lelse af tryghed.&nbsp;<\/li><\/ul>\n\n\n\n<p>Hos&nbsp;<a href=\"https:\/\/old.swiipe.com\/en\/\" target=\"_blank\" rel=\"noreferrer noopener\">Swiipe<\/a>&nbsp;har vi&nbsp;netop lavet et plugin der&nbsp;optimerer dit&nbsp;checkout&nbsp;p\u00e5 alle parametre, s\u00e5 det sikrer din webshop den bedste konvertering. Du kan ogs\u00e5 l\u00e6se&nbsp;<a href=\"https:\/\/old.swiipe.com\/en\/4-trin-til-at-optimere-dit-checkout-flow\/\" target=\"_blank\" rel=\"noreferrer noopener\">her<\/a>, hvor vi&nbsp;tidligere&nbsp;har&nbsp;skrevet om hvordan man nemt og hurtigt f\u00e5r et optimeret&nbsp;checkout-flow.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/old.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091.png\" alt=\"Checkout designet til Juleshopping\"\/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\">Vis din webshops trov\u00e6rdighed<\/h2>\n\n\n\n<p>Selvom vi ser en \u00f8get m\u00e6ngde handel p\u00e5 nettet, findes der fortsat folk som nemt kan tvivle p\u00e5 webshoppens trov\u00e6rdighed, og de vil derfor holde igen med at foretage k\u00f8b og indtaste deres kortoplysninger.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hele 17% v\u00e6lger at forlade en webshop, fordi de ikke stoler&nbsp;p\u00e5 webstedet.&nbsp;<\/p>\n\n\n\n<p>En m\u00e5de hvorp\u00e5 du kan f\u00e5 din webshops trov\u00e6rdighed vist frem, er ved at opbygge en kunderelation via Trustpilot eller lignende platforme, hvor nye kunder&nbsp;nemt og hurtigt kan se andre kunders anmeldelser af din webshop.&nbsp;<\/p>\n\n\n\n<p>Derudover findes der ogs\u00e5 diverse badges og m\u00e6rker, som f.eks.&nbsp;<a href=\"https:\/\/www.emaerket.dk\/\" target=\"_blank\" rel=\"noreferrer noopener\">e-m\u00e6rket<\/a>&nbsp;som er&nbsp;den danske certificeringsordning for webshops. Ved at f\u00e5 badges, som e-m\u00e6rket, p\u00e5 din webshop kan dine kunder se at der er en garanti for en sikker nethandel.&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Opsummering<\/h2>\n\n\n\n<p>Ved at f\u00f8lge disse 4 steps kan du&nbsp;alts\u00e5&nbsp;minimere antallet af kunder som forlader indk\u00f8bskurven, og s\u00f8rge for at dine bes\u00f8gende bliver til betalende kunder. Og der er i denne juletid mange kunder at n\u00e5, for de nyeste tal fra&nbsp;<a href=\"https:\/\/www.danskerhverv.dk\/presse-og-nyheder\/nyheder\/juleanalyse-flere-forbrugere-vil-handle-julegaver-pa-nettet\/?utm_campaign=Digital%20Handel%20uge%2050&amp;utm_content=not-used&amp;utm_medium=email&amp;utm_source=ApsisPro\">FDIH&nbsp;<\/a>viser at mere end 68% af danskerne forventer at k\u00f8be&nbsp;\u00e5rets&nbsp;julegaver p\u00e5 nettet.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Hos&nbsp;<a href=\"http:\/\/www.swiipe.com\">Swiipe<\/a> \u00f8nsker vi dig en og dine n\u00e6rmeste en gl\u00e6delig jul, med h\u00e5bet om et godt og lykkebringende nyt\u00e5r.&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse?&nbsp;&nbsp; For ikke nok med at julehandlen er rykket mere og mere online gennem tiden, s\u00e5 har de nye restriktioner sat endnu et skub&nbsp;v\u00e6k fra den fysiske handel og hen&nbsp;mod&nbsp;den online. Derfor vil din webshop&nbsp;i den kommende tid&nbsp;formentlig&nbsp;opleve et&hellip;&nbsp;<a href=\"https:\/\/old.swiipe.com\/en\/blog-4-trin-til-en-optimeret-shopping\/\" class=\"\" rel=\"bookmark\">Read More &raquo;<span class=\"screen-reader-text\">4 trin til en optimeret k\u00f8bsoplevelse<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3496","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>4 trin til en optimeret shopping - Swiipe<\/title>\n<meta name=\"description\" content=\"Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse? 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F\u00e5 her 4 steps til optimeret shopping\" \/>\n<meta property=\"og:url\" content=\"https:\/\/old.swiipe.com\/en\/blog-4-trin-til-en-optimeret-shopping\/\" \/>\n<meta property=\"og:site_name\" content=\"Swiipe\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-10T12:07:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-05-04T12:37:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/old.swiipe.com\/wp-content\/uploads\/2020\/12\/blogpost02091.png\" \/>\n<meta name=\"author\" content=\"Pernille Agerlin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Pernille Agerlin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/old.swiipe.com\/blog-4-trin-til-en-optimeret-shopping\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/old.swiipe.com\/blog-4-trin-til-en-optimeret-shopping\/\"},\"author\":{\"name\":\"Pernille Agerlin\",\"@id\":\"https:\/\/old.swiipe.com\/#\/schema\/person\/d86e6a6f2c91d51e02701b451d8c984b\"},\"headline\":\"4 trin til en optimeret k\u00f8bsoplevelse\",\"datePublished\":\"2020-11-10T12:07:02+00:00\",\"dateModified\":\"2022-05-04T12:37:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/old.swiipe.com\/blog-4-trin-til-en-optimeret-shopping\/\"},\"wordCount\":1049,\"publisher\":{\"@id\":\"https:\/\/old.swiipe.com\/#organization\"},\"articleSection\":[\"Uncategorized\"],\"inLanguage\":\"en-GB\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/old.swiipe.com\/blog-4-trin-til-en-optimeret-shopping\/\",\"url\":\"https:\/\/old.swiipe.com\/blog-4-trin-til-en-optimeret-shopping\/\",\"name\":\"4 trin til en optimeret shopping - Swiipe\",\"isPartOf\":{\"@id\":\"https:\/\/old.swiipe.com\/#website\"},\"datePublished\":\"2020-11-10T12:07:02+00:00\",\"dateModified\":\"2022-05-04T12:37:22+00:00\",\"description\":\"Julen er ovre os \u2013 og hvilken bedre anledning at give dine kunder den allerbedste online k\u00f8bsoplevelse? 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