{"id":3527,"date":"2020-10-26T12:33:00","date_gmt":"2020-10-26T12:33:00","guid":{"rendered":"https:\/\/staging.swiipe.com\/?p=3527"},"modified":"2022-05-04T12:37:29","modified_gmt":"2022-05-04T12:37:29","slug":"er-din-webshop-klar-til-black-friday","status":"publish","type":"post","link":"https:\/\/old.swiipe.com\/en\/er-din-webshop-klar-til-black-friday\/","title":{"rendered":"Black Friday, er din webshop klar?"},"content":{"rendered":"

Dagene t\u00e6ller langsomt ned til \u00e5rets st\u00f8rste shoppedag og \u00f8nsker du at v\u00e6re med til festen, er det p\u00e5 h\u00f8je tid at forberede din webshop. Danskerne elsker at jage de gode tilbud og Black Friday har for alvor bidt sig fast i de danske forbrugere.  <\/p>\n\n\n\n

Dertil kommer b\u00e5de Covid-19, og det faktum, at vi har f\u00e5et udbetalt en del af vores indefrosne feriepenge. Du kan derfor forvente en ekstra travl Black Friday, og d\u00e9t er noget som din webshop selvf\u00f8lgelig ikke skal g\u00e5 glip af! <\/p>\n\n\n\n

Hos Foreningen for Dansk Internethandel (FDIH)<\/a> fandt man, at der til sidste \u00e5rs Black Friday blev omsat for mere end 750 millioner kroner i danske webshops, hvilket er en fremgang p\u00e5 50-60 procent i forhold til 2018. Derudover viser tal fra 2017 at webshops oplevede en stigning i antallet af transaktioner p\u00e5 n\u00e6sten 85%. Webshops modtog ogs\u00e5 385% flere ordrer og ordrest\u00f8rrelsen havde en v\u00e6kst p\u00e5 36,5% sammenlignet med en gennemsnitlig dag.  <\/p>\n\n\n\n

Men hvad skal der til for, at du sikrer dig en bid af den \u00f8gede oms\u00e6tning d. 27. november? Det g\u00f8r vi dig meget klogere p\u00e5 lige her.  <\/p>\n\n\n\n

Fokuser p\u00e5 den gode k\u00f8bsoplevelse<\/h5>\n\n\n\n

S\u00e6t alle sejl ind for at give dine kunder den bedst mulige k\u00f8bsoplevelse, n\u00e5r de handler p\u00e5 din webshop. Dine kunder m\u00e5 ikke l\u00f8be ind i forhindringer, s\u00e5 kunden ligger ordren p\u00e5 en anden webshop. Din webshop skal derfor fremst\u00e5 nem og l\u00e6kker at navigere rundt p\u00e5 og det skal v\u00e6re let at danne sig et overblik over dine tilbud og varer. Test derfor din side grundigt igennem og stil dig selv sp\u00f8rgsm\u00e5l som: Har jeg alle de produkter jeg tilbyder p\u00e5 min webshop og er produktbeskrivelserne korrekte, og virker mit checkout optimalt? <\/p>\n\n\n\n

P\u00e5 denne m\u00e5de sikrer du ogs\u00e5 tilbagevendende kunder, der har lyst til at handle hos dig igen, ogs\u00e5 efter Black Friday.<\/p>\n\n\n\n

\"Checkout<\/figure>\n\n\n\n
Det skal v\u00e6re nemt, hurtigt og sikkert at handle p\u00e5 din webshop<\/h5>\n\n\n\n

Dit checkout er altafg\u00f8rende for om Black Friday bliver en succes for din webshop. Skal kunden igennem et forvirrende flow med mange udfyldningsfelter og overvejelser, risikerer du at miste kunden og derfor et salg.  <\/p>\n\n\n\n

Optimer derfor dit checkout, s\u00e5 k\u00f8bsprocessen bliver s\u00e5 enkel og overskuelig som mulig. Med et checkout der husker tilbagevendende kunder, er skal dine kunder blot trykke \u201dk\u00f8b\u201d \u2013 d\u00e9t \u00f8ger din konvertering b\u00e5de til Black Friday og i fremtiden.  <\/p>\n\n\n\n

Hos Swiipe har vi udviklet et gratis One-Click-Buy checkout, der husker dine kunders data p\u00e5 tv\u00e6rs af webshops, s\u00e5 de slipper for at skulle indtaste deres data igen og igen. Swiipe Checkout er bruger- og mobiloptimeret, hvilket sikrer den bedste k\u00f8bsoplevelse uanset om dine kunder bes\u00f8ger din webshop via computer, tablet eller mobil. Med Swiipe Checkout implementeret p\u00e5 din webshop, kan du med ro i sindet, byde dine kunder velkommen til Black Friday.  <\/p>\n\n\n\n

L\u00e6r mere om Swiipe Checkout og download vores plugin her<\/a>.<\/p>\n\n\n\n

Er din webshop mobiltiloptimeret?<\/h5>\n\n\n\n

Mobilen og tablets er begyndt at blive en v\u00e6sentlig del af k\u00f8bsoplevelsen. Fra 2016 til 2017 voksede mobilhandelen med 26% til Black Friday og tog f\u00f8rstepladsen i at generere trafik. Vi ser i dag at flere og flere rabatj\u00e6gere bruger mobilen til at spotte og unders\u00f8ge tilbuddene online, f\u00f8r de s\u00e6tter sig foran computeren og trykker k\u00f8b. Det er derfor vigtigt at s\u00f8rge for at tilpasse din webshop til alle enheder, for at dine kunder kan finde og k\u00f8be dine tilbud uanset hvor de befinder sig.  <\/p>\n\n\n\n

Tilbyd flere betalingsmuligheder<\/h5>\n\n\n\n

Ydermere, kan det v\u00e6re en god ide at tilbyde forskellige former for betalingsmuligheder. Her taler vi is\u00e6r om mobilbetaling, som f.eks. MobilePay, der kan v\u00e6re med til at booste dit salg til Black Friday. Til sidste \u00e5rs Black Friday havde danskerne gennemf\u00f8rt 556.000 transaktioner med MobilePay, hvilket var en stigning p\u00e5 omkring 65% m\u00e5lt i antal kroner, og en stigning p\u00e5 77% m\u00e5lt i antal transaktioner, sammenlignet med Black Friday i 2018.  <\/p>\n\n\n\n

Mobilbetaling bliver alts\u00e5 fortsat ved med at stige i popularitet, og det er derfor vigtigt at du som webshop tilbyder dine kunder denne betalingsmulighed.  Ved at tilbyde mobilbetaling, giver du dine kunder en praktisk l\u00f8sning, som er lige ved h\u00e5nden og tilgodeser deres adf\u00e6rd \u2013 hvilket resulterer i en \u00f8get konverteringsrate for din webshop \u2013 en s\u00e5kaldt win-win situation!  <\/p>\n\n\n\n

Du kan l\u00e6se mere om hvorfor vi mener at mobilbetaling p\u00e5 din webshop er ekstremt vigtig her<\/a>.<\/p>\n\n\n\n

Tilbyder din webshop ikke allerede MobilePay som betalingsmulighed, kan du via Swiipe som PSP integrere MobilePay Online til dit checkout. L\u00e6s mere om muligheden og kom i gang her: https:\/\/old.swiipe.com\/mobilepay\/ <\/a><\/p>\n\n\n\n

S\u00e5 er du klar til Black Friday? Hos Swiipe \u00f8nsker vi dig i hvert fald al mulig held og lykke med salget p\u00e5 din webshop \u2013 og vi st\u00e5r selvf\u00f8lgelig ogs\u00e5 klar med support hele aftenen p\u00e5 Black Friday! <\/p>","protected":false},"excerpt":{"rendered":"

Dagene t\u00e6ller langsomt ned til \u00e5rets st\u00f8rste shoppedag og \u00f8nsker du at v\u00e6re med til festen, er det p\u00e5 h\u00f8je tid at forberede din webshop. Danskerne elsker at jage de gode tilbud og Black Friday har for alvor bidt sig fast i de danske forbrugere.   Dertil kommer b\u00e5de Covid-19, og det faktum, at vi har f\u00e5et udbetalt en del af… Read More »Black Friday, er din webshop klar?<\/span><\/a><\/p>","protected":false},"author":4,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"neve_meta_sidebar":"","neve_meta_container":"","neve_meta_enable_content_width":"","neve_meta_content_width":0,"neve_meta_title_alignment":"","neve_meta_author_avatar":"","neve_post_elements_order":"","neve_meta_disable_header":"","neve_meta_disable_footer":"","neve_meta_disable_title":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-3527","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"yoast_head":"\nBlack Friday, er din webshop klar? - Swiipe<\/title>\n<meta name=\"description\" content=\"Dagene t\u00e6ller ned til \u00e5rets st\u00f8rste shoppedag, Black Friday, og vil du at v\u00e6re med til festen, er det p\u00e5 h\u00f8je tid at forberede din webshop.\" \/>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Black Friday, er din webshop klar? 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